Brand Identity

Professional Identity Design

Your brand identity is built around your business.

We are all made unique, and your personal identity is what stands you apart from everyone else. The same can be said for your brand identity. Your brand identity stands you apart from every other company in the marketplace and shapes the way your customers think of you.

When working alongside us to build your brand identity, we leave no leaf unturned. We break the project down into manageable sections and spend a lot of time getting to know you, your business, and what it is you stand for. Then, a bit like a jigsaw puzzle, we will piece it all back together and showcase your brand identity in a uniformed and professional way.

Our Process

We shape the idea at the heart of a brand and express it with a distinctive look, feel and voice.

01:

Brief

We start with the brief

In order to design your business the perfect logo design that targets the correct market and broadcast the right message, We need to grasp a strong understanding of your business and its audience. To do this at the start of the project we will ask lots of questions, which have been designed to find out as much as possible about your business.

02:

Discovery

After we start the research

One of the most important parts of any design process is research and discovery. This is where we will research and study your company, its history and competition, as well as the groups and individuals you aim to target. This research ensures we know your business inside out, so we're able to design a logo that represents the uniqueness of the business or product.

03:

Design

Then we start exploring ideas

We develop the logo design concepts around the brief and research. When working on designs we start on paper, using numerous idea generation techniques. This is typically a very organic process and can vary from project to project. Any idea that comes to mind will be sketched on paper to explore the full depth of potential ideas for the design.

04:

Presentation

This is where you get to see the designs

Once designs are ready to present, we will create a PDF document which will display the logo designs created, with images of the designs in real life examples. We only present designs which We are confident in, and we will give you our opinion on which we believe will be most suitable for your business. We will leave the final choice to you.

05:

Refine

Any tweaks are made here

If you feel the design could be improved or modified to better meet the objectives, changes will be made where necessary. We will keep working together until we arrive on the best solution.

06:

Delivery

All files are delivered

Once the designs are completed, and we are both happy with the final design work, We will prepare your new logo files for use on web and print. We will also prepare a logo guidelines document to help you make the most of your new logo as your business grows, and if at any point you need help with your logo files we’ll be available to help and support you ongoing.

Aternity Consulting

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Natural Wood